Olympic Partners (TOP) program is the worldwide sponsorship program
managed by the IOC, creating long term corporate partnerships to
ensure the viability of the Olympic Movement. This program generates
support for the Olympic Summer and Winter Games, all active NOCs
in the world and the IOC. In return, this program provides each
worldwide Olympic partner with exclusive global marketing rights
and opportunities with a designated product or service category.
This includes partnership with the IOC, all active NOCs and the
Olympic teams. Partners may exercise their rights worldwide and
may initiate marketing activities with the various members of the
Olympic Movement which participate in the TOP program.